Sheridan Advertising Management students network with graduates at annual event

February 17, 2012

Advertising Management Graduate Networking Event

The Sheridan Advertising Management graduate Certificate program students had an opportunity to get up close and personal with recent grads at the recent networking event. More than 15 successful graduates of the program networked with current students in a speed-dating type of event that offered grads and students to easily mix and match career information and interests. Current post-graduate certificate students had an opportunity to meet with successful graduates of the Sheridan Advertising Management program to find out job opportunities, forge relationships and discover tips on securing good employment after graduation.

“We know that the students consider these type of graduate events important for them to forge relationships in the Advertising industry,” said Professor Peggy Barnwell, Coordinator of the Sheridan Advertising Management program.

“I had a great time at the networking event and was able to connect with many folks working in Media and Account Planning, said Wendy Shen, Advertising Management student.

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“What a great night we all had at the Post Grad Networking Event. The night began with a little nervousness but those nerves were quickly replaced by excitement about opportunities to be had after our graduation. It was a so wonderful to meet some students that have had similar backgrounds and hear about their success in the Advertising Industry. Each brought their own opinions, experiences and advice,” said Courtney Kelly, Sheridan graduate certificate student.


Coming Attractions for Sheridan Faculty of Business – Week of Feb 13 – 17

February 10, 2012

Here’s what to look for this week in The Sheridan Faculty of Business…

Vanier College BDC Case Challenge in Montreal

We’ll see how our Sheridan Business team fares against 30 colleges in this exciting annual event sponsored by Business Development Bank of Canada.

Advertising Management Graduate Program Networking Event

Monday evening Advertising Management program hosts more than a dozen successful Advertising Management grads in a up-close and personal networking event with a good representation of Account Management, Media, Social Media, Advertising Sales and Client Side graduates.

The Virox Future Forum 2012

Thursday, 4th annual Virox Future Forum presents speakers Sean Wise and David K. Foot to 100 invited students.  Sponsored by Sheridan Business alumnus Randy Pilon, President and CEO Virox Techologies Inc.

The Consulate General of The Republic of Poland in Toronto hosts Eva Stachniak

Best selling author and former Sheridan Faculty of Business professor, Eva Stachniak reads from The Winter Palace, her third novel, now number 2 on The Globe and Mail’s Best-Seller List at the consulate Friday evening.

Sheridan Ovation – Celebrating People and Achievement

Check out Sheridan Business graduates in this edition of Sheridan Ovation

Find and Follow BrieflyspeakingBiz on Facebook and Twitter


Top Faculty of Business Students to be invited to Virox Future Forum 2012

January 31, 2012


Sheridan Student Union hosts Leadership Workshop Be The Change – February 10 at HMC

January 27, 2012

The Hazel McCallion Campus

The Sheridan Student Union invites all Sheridan College students to attend the second annual Student Union Leadership Workshop to be held February 10, 2012 at the new Sheridan College Hazel McCallion Campus located in the centre of Mississauga. The theme of this year’s Leadership Workshop is Be The Change.

Hosted by Monique Pereira, Sheridan Student Union President at the new Hazel McCallion Campus, students will have the unique opportunity to network with other student leaders, participate in team building activities, hear keynote addresses from the editor of Travis Magazine Ryan Bolton and speaker Dave Meslin, participate in an Opportunities Fair, and enjoy presentations from students who are making positive change on Sheridan campuses. Last year’s event included keynote speaker Drew Dudley.

Registration for The Sheridan Student Union Leadership Workshop is free, transportation is provided from all campuses and lunch is provided, courtesy of The Sheridan Student Union. For registration information please contact daniel.lacute@sheridaninstitute.ca

Activities will take place between 9:00 – 4:00 pm Friday February 10, 2012 at Sheridan’s Hazel McCallion Campus located in Mississauga.


Sheridan Business Career Fair for students set for Tuesday January 31 in Porter Athletic at Trafalgar

January 27, 2012

Students at Sheridan Business Career Fair 2011

The annual Sheridan Business Career Fair is again set for Tuesday January 31, 2012 in the Jack Porter Athletic Centre at the Trafalgar Campus in Oakville from 10:00 am – 1:00 pm.

Sponsored and hosted by Sheridan Student Services and the Sheridan Faculty of Business, it is expected that many area, regional and national employers representing diverse careers in Accounting, Banking, Commerce, Financial, Global, Investment, Human Resources, Marketing, Retail, and Security will be in attendance hoping to recruit some of the finest new talent that Sheridan College Faculty of Business related programs offer.

Several hundred potential Sheridan Faculty of Business graduates from 21 business programs dressed in their business-best are expected to network with employers at the highly anticipated and popular annual event.

Students in programs at the Davis Campus in Brampton and from the Hazel McCallion Campus may access free buses to the event held at the Trafalgar Campus or they may park near the event in the special event parking areas.


Judy Suke, Sheridan College Faculty of Business Communications Professor, writer, humorist

January 21, 2012

Judy Suke Sheridan College Professor, Humorist, Motivational Coach

Judy Suke has a reputation for being informative, entertaining and memorable. She is an author, motivational humorist, and coach whose mission is to bring humor and hope to people around the world. Suke delivers keynote presentations, corporate training, and conference workshops and she is a professor of Communication in the Faculty of Business at Sheridan College.

Judy has been giving seminars and workshops for the past twenty-five years. In her carefully customized presentations she manages, through tales of her own experiences and the use of humour, to bring the message home to every audience.

Her diverse workshops include topics like “Let Laughter Lighten the Load” – Stress busting techniques, Understanding the Intergenerational Workforce, Achieving Intercultural Efficiency, Understanding and Overcoming Interpersonal Communication Barriers. For her humorous approach to workshop training, Suke has been called the Canadian Loretta Laroche.

“People learn best when they are having fun.  Their laughter during the presentations heals the body, soothes the soul, lifts their spirits and gives them energy,” said Professor Suke.

Suke’s Sheridan Faculty of Business students praise her caring and humorous approach in the classroom. “Encouraging and caring, she not only brought the best out of students, but also instilled an urge to strive to better ourselves,” said Ronak Sisangia, Sheridan business student.

Suke has collaborated on several books about public speaking including Master of Ceremonies with Jacques Brunet and From The Stage to the Page with Meg Soper, Judy Croon, and Susan Stewart.  These titles are available through Triangle Seminars.

Suke has earned awards and certificates of appreciation, including The Apprenticeship Board’s “Employer of the Year”; Mississauga “Woman of the Year”, Ontario Certificate for “Excellence in Human Resources”, the “Pinnacle Business Woman of Distinction” for excellence in education and training, Distinguished Toastmaster Award, District 60 Toastmaster of the Year, and is also the Past-President of the Hamilton-Niagara Chapter of the Association of Professional Speakers.

Suke also uses her great talents to give back to the community where, this spring, she will be part of a comedy fund-raising event to rebuild tornado-ravaged Goderich.  Tickets will be free with donations to the Rebuild Goderich Fund being accepted at the door. Show is April 4, 2012 from 8:00-10:30 pm at Bingeman’s in Kitchener.


Sheridan Faculty of Business student Suzy Q creates on-line blog for Better Decorating

November 20, 2011

Suzy Q - Better Decorating Bible

In a few short months Suzy Cacic, a second year Business Administration Finance student has charged the blogoshere with her own entry Better Decorating Bible writing several blog posts per week as Suzy Q and capturing the hearts and minds of a large audience.  Cacic has also started to create her own product line of high-end decorator pillows under her own Suzy Q brand name.

Suzy Q says she started interior decorating when she was 10 or 11 years old, often re-making rooms in her parent’s home from her own ideas and from decorating magazines. Over the years her expertise has grown and finally last year Suzy Q started to blog about interior decorating in Better Decorating Bible. Suzy Q says the reaction to her blog has been fantastic with many readers posting comments to her blogs and requesting decorating advice.

Recently Suzy Q was featured in a full length Homes-Extra story Expressing Herself As Suzy Q published in the Toronto Sun about her decorating career and her blog. Meanwhile, enjoy Suzy Q’s  Better Decorating Bible blog and if you have any questions about decorating or want to purchase some high-end made to order decorative pillows – just call her Suzy Q contact@betterdecoratingbible.com

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Diwali Celebration Lights up the Hazel McCallion Campus hosted by Sheridan students

October 26, 2011

Sheridan Business Process Management students take part in Diwali celebrations.

Diwali celebration lights up the Hazel McCallion Campus as Sheridan Business Process Management program students hosted a Diwali celebration recently. Diwali, also known as the festival of lights, is one of the most significant festivals in Hinduism.  Faculty of Business students and faculty from several post graduate programs gathered to mix and mingle and enjoy the festivities.

“The students put on a great event,” said Scott Hadley, Business Process Management Coordinator. “The celebration not only introduced students and faculty to the Diwali Festival but also offered a memorable night for international students new to Canada to feel at home at Sheridan.”

The event was planned and executed by the Business Process Management Leadership Development class. Students worked together organizing the decor, music, and of course a delicious Indian potluck buffet.

“BPM student Khushboo Ghosh lead planning efforts with the support of her classmates.  The class achieved their vision of launching a memorable event which drew students from other Faculty of Business programs, allowing students to meet peers and enhance their social networks,” said Golnaz Golnaraghi, Business Process Management program  Leadership Development Professor.

There were many highlights at the event. BPM student Ankush Chodvaya presented the history and significance of Diwali. Faculty put on a commendable effort competing in a hot pepper eating contest against students. Guests participated in traditional dancing, games and mehndi applications. Mehndi is the art of applying decorative henna drawings, usually on the hand.

Diwali story by Golnaz Golnaraghi.

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Anthony Celani awarded Human Resources Research Institute Award for Best Ph.D Dissertation 2011

October 8, 2011

Professor Anthony Celani, Faculty of Business

Anthony Celani, Professor, Sheridan Faculty of Business was recently awarded the Human Resources Research Institute (HRRI) Best Ph.D Dissertation prize for 2011.

The Human Resources Research Institute (HRRI) was developed by the Human Resources Professionals Association (HRPA) to advance the mission of HRPA as a human resources thought leader and broadly, to advance the profession of human resources, by funding both scholarships and empirical academic research projects which have clear application to Human Resources practice.

“It is an honour to have my research recognized by the Human Resources Research Institute. I am grateful to the many people who made my doctoral studies at McMaster University such a rewarding experience,” said Professor Celani.

Professor Celani’s doctoral research and dissertation centres around team work and the factors that can accurately predict the effectiveness of team work in organizations.

“HRRI is very thankful that through the support of Dr. Monica Belcourt, one of the founding Board members of the Research Institute, we assumed responsibility from the International Alliance for Human Resources Research at York University; first as the major sponsor and then for all aspects of the awards program beginning in 2011. We were excited to announce that in 2010, the awards winners were: Best Master’s Thesis – David Whiteside whit6090@mylaurier.ca, Best Ph.D. Dissertation – Anthony Celani celania@mcmaster.ca, ” said Antoinette Blunt, Chair, of HRRI.

The award is $2,000 for the Master’s prize and $4,000 for the Ph.D. prize. Both winners receive certificates recognizing their achievement and a one-year membership in HRPA.  Last year’s winners were National Master’s Thesis Award – Guillaume C. F. Pain, National Ph.D. Dissertation Award – James O’Brien


Advertising students research business of aging in Business and Industry Knowledge Exchange Network

September 16, 2011

Research assistants Sarrazin and Voelk work on the Aging in Place project for SERC

Sheridan Faculty of Business students Alexi Voelk and Andrew Sarrazin, spent the summer as research assistants working with Pat Spadafora, Director, Sheridan Elder Research Centre (SERC) on a NSERC grant called Aging in Place: Optimizing Health Outcomes through Technology, Design and Social Inclusion.  The proposal question:  How can Sheridan and the Sheridan Elder Research Centre (SERC) best collaborate with, prepare and support small and medium-sized businesses to respond to the significant market opportunities presented by this demographic phenomenon?

“This research is important to SERC because one of our mandates is to encourage small to medium size businesses to recognize the demographic shift and to support them in learning more about working with, marketing to and designing for mature consumers,” said Spadafora.

Business and Industry Knowledge Exchange Network participants discuss issue around an aging demographic.

Students Voelk and Sarrazin were hired to work on business aspects of the grant. Voelk worked with pigeon* branding + design, conducting background research on marketing to mature consumers and designing products for mature consumers. Sarrazin’s focus was the business of aging and he assisted in the launch of  the Business and Industry Knowledge Exchange Network (BIKEN). The intent of the group is to help small and medium size businesses to diversity and to grow their businesses in response to an aging demographic.

“The Aging in Place research will also provide valuable opportunities for Sheridan students in capstone project courses to create and administer their own practical research project using SERC’s current research facilities. Interested students should be encouraged to contact SERC for more information,” said Spadafora

The BIKEN team organized two breakfast meetings with the goal of bringing businesses together to recognize this demographic shift and to support them in learning more about mature consumers.

Faculty of Business Professor Kathleen Begin recently completed the Elder Planning Counselor (EPC) designation and was interested to know how Sheridan College and the business world was responding to the aging population and the ensuing challenges and opportunities.

“I think we have a responsibility to our students to prepare them for what they will experience in their careers and personal lives. We can do this by building examples and cases in our classes that reflect different demographic groups,” said Begin.

Alexi and Andrew were part of a cohort of 13 research assistants recruited from Faculty of Business, Faculty of Applied Science and Technology, Faculty of Arts, Animation, and Design and Faculty of Applied Health and Community Service.   In addition, Faculty of Business Professor Cathryn Oliver, was hired to support Advertising students Voelk and Sarrazin, both of whom are continuing as part-time researchers into the fall semester.

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Sheridan Tourism Travel students conduct site visit at Fairmont Royal York Hotel in Toronto

June 16, 2011

Sheridan Tourism and Travel students visit Fairmont Royal York in Toronto.

Recently the Sheridan Faculty of Business Tourism and Travel students had an opportunity to conduct a site visit at the prestigious Fairmont Royal York Hotel in Toronto as part of their studies.

“Participating in Hotel Site inspections gives a Travel Service Provider the opportunity to determine the strengths and weaknesses of a property. Once our students are in industry they will be expected to conduct themselves in a professional manner as they visit properties and know what to look for as they evaluate the hotel,” said Victoria Renton, Coordinator Sheridan Tourism and Travel program.

” By participating in College guided hotel inspections our Graduates are ready to hit the ground running. Fairmont Hotels and Resorts is very supportive of Sheridan College and we thank them for allowing our students to participate in the Site inspection and for also taking a Sheridan Tourism and Travel student for a 100 hour of Field placement experience each February,” said Renton.

Bethany Georgas,Coordinator of Brand Development and Global Partnerships for Fairmont Hotels and Resorts.

Sheridan Tourism Travel graduate, Bethany Georgas, is the Coordinator of Brand Development and Global Partnerships for Fairmont Hotels and Resorts. Georgas interned at Fairmont Hotels and Resorts while at Guelph, she resumed work with the firm during her field placement semester at Sheridan. After graduation Bethany was offered her current position. Bethany, who graduated with high honours, found that she flourished under the hands-on, practical learning environment she was seeking.

“The willingness of my professors to get to know me personally made all the difference. Their friendliness, patience and caring for my well-being really resonated with me,” said Georgas.


Ian Oliver inducted into Sheridan Faculty of Business Hall of Fame 2011

June 4, 2011

Ian Oliver, President Metroland Media and graduate of Sheridan Faculty of Business is inducted into the Hall of Fame by Dean, Dr. William Holmes.

Ian Oliver, graduate of Sheridan Faculty of Business and President, Metroland Media Group Ltd., joins the cast of luminaries in the Sheridan Faculty of Business Hall of Fame. Oliver was inducted into the Sheridan Faculty of Business Hall of Fame during the 2011 Business Academic Awards event by Dr. William Holmes, Dean.

Oliver has been President of Metroland Media Group Ltd., a subsidiary of Torstar Corp. since July 1, 2008. Immediately following Ian’s graduation from Sheridan’s Advertising Program in 1983, he was hired as a sales representative with the Milton Canadian Champion, part of the Metroland Media Group. Within five years he was promoted to publisher of the Champion subsequently taking on responsibility for the Oakville Beaver, Burlington Post and a number of other publications. During his time at Metroland, Ian has served as Group Publisher of Metroland West and Publisher of the Hamilton Spectator, overseeing an operation that includes The Hamilton Spectator, The Record and Guelph Mercury.

Ian Oliver's portrait will be displayed at the Davis and HMC campuses.

“My Sheridan work placement with Metroland Media turned out to be the key to my future. I was hired as a sales representative with Metroland’s Milton Canadian Champion and have remained with the company for 28 years,” said Oliver. “I went on to establish my home life here with my wife and raised two children. I am in good company with many of my fellow graduates who choose the same path both professionally and personally. Today Metroland continues to look to Sheridan graduates for co-op and full-time employment opportunities.”

Metroland Media is Ontario’s largest publisher of community newspapers with 103 weeklies and 3 daily papers, both in-print and online.The company also produces a variety of magazines and specialty publications as well as innovative websites including flyerland.ca, goldbook.ca, wheels.ca, gottarent.com and DailyWebTV.com; Metroland operates one of Canada’s largest consumer shows groups and a shopping channel TMGTV.

Ian held the position of Executive Vice President from September 2006 to July 2008 prior to becoming President. He holds an MBA from the University of Leicester.


Sheridan Faculty of Business Accounting students compete at CGA Case Event in Toronto

March 30, 2011

Amreen Azam, Chris Daoust, and Eric Chan, Sheridan Faculty of Business Accounting program students.

Business Administration Accounting students, Amreen Azam, Chris Daoust and Eric Chan represented Sheridan College well at the inaugural CGA province-wide case competition recently held at Centennial College in Scarborough on March 26, 2011.

“The 2011 CGA Accounting Case competition was a great opportunity for our students to gain both confidence and experience,” said Sally Mitzel, Sheridan College Accounting program coordinator.

The day-long event saw 18 teams from across the province presenting their recommendations to solve a real-world problem. Top prize was awarded to St. Lawrence College. The competition was organized and sponsored by CGA Ontario and hosted by Centennial College.

Participants in the CGA Event had 120 minutes to devise a resolution to the set case study. Each team consisted of two to three students. Teams had 15 minutes to present their solutions to a panel of judges, and also faced five minutes of questioning. Students competed for valuable prizes, including scholarships and cash awards for the CGA program of professional studies.

The Sheridan team was supported by the Trafalgar Accounting Student Association and the Sheridan College Faculty of Business.

CGA Ontario is a self-governing body that grants the exclusive rights to the CGA designation, and controls the professional standards, conduct and discipline of its members and students in the province of Ontario. In Ontario, there are more than 19,000 CGAs and approximately 8,000 students working towards their designation.


Faculty of Business students take three scholarships at Virox Future Forum 2011

March 27, 2011

Three students walked away each with a $1000 scholarship and one student won a personal mentoring session courtesy of Randy Pilon, President & CEO, Virox Technologies Inc., at the recent Virox Future Forum 2011 hosted by Sheridan College Faculty of Business. Virox Scholarship winners included Faculty of Business students Stephanie Palasti, Jennifer Peddle, and Ernest Cornet. Reba Chopra won a personal mentoring session with Randy Pilon, President & CEO of Virox Technologies Inc.

Randy Pilon is the creator and sponsor of the Virox Future Forum, the President & CEO of Virox Technologies Inc., and also a Sheridan College business graduate. The Virox Future Forum is an invitation-only event funded through the generosity of Virox Technologies Inc. where future-thinking business speakers are presented in a day-long forum for top students in the Sheridan Faculty of Business.

Jennifer Peddle - Virox Scholarship winner

“The Virox Future Forum was insightful, informative and interesting. I am so glad I went as I definitely learned a lot. My plans for the scholarship are to use it toward university in the Fall. I am currently contemplating going to either Ryerson University or Nipissing University. I want to thank Randy Pilon again for his generosity and let him know that his money will be going to good use in furthering my education in the Human Resources field,” said Jennifer Peddle.

Stephanie Palasti - Virox Scholarship winner

Students praised the event, the speakers, and the opportunity to be part of the forum. “The event was so motivating and inspirational, such an honour to be surrounded by such incredibly successful people,” said Stephanie Palasti, Advertising program student, and winner of a Virox $1000 scholarship.

Ernest Cornet - Virox Scholarship winner

Ernest Cornet, a former Systems Analyst program student, is now completing his second credential in Office Administration at Sheridan College. “Luckily, I am a small business owner as well, so the topics were interesting to me. The money will be used to pay for the majority of my co-op administration fees,” said Ernest Cornet.

The Virox Future Forum 2011 connected top Faculty of Business students with top business speakers including Sean Wise of Wise Mentor Capital , David Foot of Boom Bust and Echo fame, and Trevor Bodogh, extreme athlete and performer and a graduate of the Sheridan College Business Administration – Finance program during the day-long event.

Reba Chopra - Virox Mentorship winner

“It’s not about who you are, it’s about what you do that defines you,” said Accounting program student Maria Sheikh. ”This perfectly reflects our three guest speakers  – it’s not about who they are, it’s about what they have done and about how they are actively empowering others that defines them and sets them apart as role models for many of us,” said Sheikh.

“As I am constantly meeting new clients, Sean Wise’s presentation helped me to realize the importance of preparation before client meetings and gave me tips on how to convey my goals clearly in a short time. from David Foot, I learned the importance of demographic shifts and how trends like birth control can devastate a country’s birth rate and change their production output,” said Chris Carre, Marketing program graduate.

 “ It’s not about who you are, it’s what you do that defines you” Similarly this quote perfectly reflects in reference to our three guest speakers “it’s not about they are it’s what they have done and actively empowering that defines them and sets them as a role model for many of us.

Sheridan College Advertising program networking event a success with students and graduates

March 15, 2011

Advertising Program Coordinator, Peggy Barnwell and 19 program graduates networked with students recently.

The Sheridan Faculty of Business programs in Advertising recently held their Advertising Networking Events with eager advertising students networking with the more than 32 recent Advertising Management and Advertising program graduates in attendance.  Advertising program coordinator, Peggy Barnwell and Sara Bernard, president of the  Sheridan Advertising Association organized the two events in order to bring together current students with recent graduates who provided real information about career paths and career potential in the advertising industry.

Anne Sutherland, Partner, New Thinking (Sheridan Advertising 1985)

Keynote speaker of the undergraduate program networking event was Anne Sutherland, Partner, New Thinking, and Sheridan Advertising Graduate 1985 who spoke about trends in the advertising industry and strategies to capitalize on those trends.

Sarah Thornely, DDBCanada, Sheridan 2008 presented a clip of a recent samples of advertising campaigns Sheridan graduates have had a chance to work on, which included among the many presented – TD Canada Trust, Cialis, and Fallsview Casino.

Advertising students watch a clip of graduates advertising work

“The students had lots of good questions: wanting to know how I got started in the industry, what was my favourite client/campaign I had worked on, and what advice I had for them to be successful. I think its great that we were able to show the students some of the creative past grads have worked on.  Its one thing to hear about what we do, it’s a completely different experience to view a commercial currently on air and know that a Sheridan grad was a part of it. Its because of opportunities like this that makes the Sheridan Advertising program the best,” said Sarah Thornely, Account Executive, DDBCanada.

Advertising students networking with graduates

“Once again I think Sheridan has gone all out for their students and put on a fantastic event! A great opportunity for students to meet with some past grads in the industry and just as excellent an opportunity for me to meet some eager, passionate and exciting students. Looking forward to working with them in the near future,” said Serene Fattouh, Account Supervisor, Draftfcb Toronto.

“Grad Night gives advertising students a great opportunity to not only network with Sheridan Advertising grads but also gives us an opportunity to find out what its really like in the industry for someone who’s just starting out. I think it’s invaluable for anyone who is about to graduate to have the chance to talk to the grads and it was a great experience,” said Jayme Bennett, Advertising student.

Also in attendance to network with students was Adam Ball, Account Coordinator, Brandworks, Eric Carvalho, Account Coordinator, Maclaren, Dan Giusti Account Executive, Blammo, Shane Holmes, Account Coordinator, Grip Limited, Amanda Patchett, Client Services Coordinator, Quarry Integrated Communications, Alethea Reston, Account Executive, Due North Communications, Lindsay Sherry, Soda And Tonic Advertising,

Sheridan Advertising students networking with graduates

Amanda DeFields, Digital Strategist, MediaVest, Eric Gomes, Assistant Strategist, OMD International, Heather Graham, Media Assistant, Initiative, Sammy Rafai, Communications Activator, Carat Canada, Brooke Rizzuto, Media Assistant-Broadcast, M2 Universal, Mike Rusk, Media Strategy Coordinator, henderson bas kohn, Samatha Clark, Special Programs Coordinator, Mabel’s Labels, Richard Opoku Account/Event Coordinator, Lime Advertising, Jacqueline Fell, Account Manager, Promotion Resource Group, Sarah Hassan, Licensing & Marketing, DHX Media Ltd., Christina Ventrua Publicist, Uptick Communications.


Sheridan Graduate Advertising Management program hosts networking event for current students

March 14, 2011

Graduates of Sheridan's graduate program in Advertising Management return to network with program students.

Members of Sheridan’s graduate certificate program Advertising Management recently held their networking event with graduates of their program to meet, greet and network. More than a dozen recent graduates shared their job search and employment experiences with members currently in the program.

Advertising Management students network at the recent event.

Current students in the program commented about how beneficial this type of event is to provide opportunities for them to ask questions of the recent graduates about the transitions from being a student in the program to actually working in the advertising industry.  Most of the Advertising Management students already possess degrees in another field of study and are attending Sheridan’s  one-year graduate certificate program to refine their opportunities of getting work in the advertising industry.

“It was great getting to talk to people who were in our situation only a few years ago. It certainly reassured me that advertising is the right industry for me. Everyone there was really friendly and helpful and I could easily say it has been the most helpful networking experience I have had thus far,” said Timothy Simpson, Advertising Management student.

Graduates of the program, representing many different advertising agencies, were scattered about the room to allow students to interact with them and ask questions about securing and managing a satisfying career in advertising.

“The annual graduate networking event allows for current students to get a glimpse into the experiences, successes and obstacles that come with entering the advertising industry. It is a great atmosphere where students can relax and relate to us on a different level from their teachers because as graduates we were in the same position a few years ago. It is such an amazing night, filled with positivity and support for these students who are filled with uncertainty, excitement and genuine interest. As a graduate, you feel as though you are contributing to the program that has allowed you to fulfil your career goals. As long as Peggy Barnwell, program coordinator, asks me to come back, I will be there every year,” said Alana Roach, Marketing Communications Specialist, Bell Canada.

Advertising Management students network a recent event

Graduates of the program at the networking event included: Cristian Tesoro, Senior Associate, Mindshare, James Clark, Project Manager, Indusblue Inc., Jose Camarena, Account Manager, Torstar Digital, Judie Rodrigues, Strategist, OMD, Katie Manor, Digital Strategist, OMD, Laura Sarginson, Account Director, JAM Direct, Lara Ruggeri, Jr. Marketing Coordinator, Tayco, Lexy Khoo, Associate – Planning, Excelerator, Mario Lio Account Coordinator, Shaw Media, Megan Metzak, Associate Planner, Mindshare, Raquel Malaga, Media Coordinator, Wunderman, Alana Roach, Marketing Communications Specialist, Bell Canada, Todd Bennie, Account Executive, InField Marketing Group.

“It was a great event put on by the faculty this year (as it was last year too!). It’s always a great opportunity to meet with the upcoming grads as I found it to be a huge help when I was still in school. It’s great to see such passion by the students and professionalism as some even followed up the next day thanking me for my time. The informal atmosphere really made talking to the students much more personal as we were all able to not just share advice, but stories about actually being involved in the industry. It’s always a great honor being asked to come back and I look forward to it,” said Cristian Tesoro, Senior Associate, Mindshare.


Sheridan Faculty of Business students help Mayor Hazel McCallion celebrate her 90th birthday

March 1, 2011

Sheridan Faculty of Business students help Mayor McCallion celebrate her 90th birthday

A group of Sheridan Faculty of Business students were on hand to help celebrate Mississauga Mayor Hazel McCallion’s 90th birthday at the recent gala event. More than a 1000 guests including local, provincial and federal dignitaries joined Mayor McCallion at the $350 per plate black-tie event held at the Mississauga Conference Centre.

Mayor McCallion requested that the proceeds of the event go to assist funding Sheridan College’s new Mississauga City Centre campus – now gratefully named The Hazel McCallion Campus.  The new campus will be home to Sheridan’s Faculty of Business and will eventually accommodate nearly 5000 students in undergraduate, graduate certificate and degree business programs.

Sheridan students were invited to attend Mayor McCallion’s birthday event courtesy of the generosity of Randy Pilon, President & CEO of Virox Technologies Inc. Mr. Pilon is a generous benefactor, a graduate of the Sheridan Faculty of Business, and a member of the Sheridan Faculty of Business Hall of Fame, and the creator and sponsor of the annual Virox Future Forum which brings top business students together with influential business speakers.


Rebecca Schurman Sheridan Tourism & Travel graduate now a WestJet flight attendant

February 23, 2011

Sheridan Tourism & Travel graduate Rebecca Schuurman

Rebecca Schuurman, a 2009 Sheridan Faculty of Business, Tourism & Travel graduate is now a Flight Attendant with WestJet.

“A recruiting representative from Westjet came and spoke to us about their company. After that workshop, I applied and got an interview,” said Schuurman.

The workshop, one of many planned by Tourism and Travel faculty to introduce their students and assist them to network with industry personnel, was part of program coordinator Victoria Renton’s Air Travel and Tariff class.

After being hired by WestJet, Schuurman waited in a pool position before being assigned as a Customer Service Representative at Hamilton Airport, and then six months later she was working as a flight attendant.

“Life as a flight attendant has it’s ups and downs – both literally and figuratively. It is not always easy being a flight attendant, but at the end of the day, a simple thank-you from one of our guests, or a compliment on a job well done make it all worthwhile in my office in the sky,” said Schuurman.

Rebecca says because of her studies at Sheridan she was able to get the contact information that she needed to apply to Westjet, and the knowledge that she needed about the airline industry.

“I will always have the skills that I learned at school, and I will always think back on the great times and friendships that were made at Sheridan. Thank-you Sheridan for helping me realize my dream, ” said Schuurman.


Virox Future Forum 2011 a success with top Sheridan Faculty of Business students

February 19, 2011

Sheridan Faculty of Business students

Demographics and Entrepreneurship were the main focus of the recent Virox Future Forum 2011 hosted by the Sheridan Faculty of Business and created and sponsored by Randy Pilon, President & CEO, Virox Technologies Inc.  This year’s Virox Future Forum featured two diverse speakers -  Sean Wise and David Foot who collectively brought a message of a future that will demand graduates to create their own new jobs and develop new markets that do not currently exist.  All of which will require business graduates to learn new skills of corporate self-awareness and sustainability, a keen sense of demographics, to be practiced with a large dose of the daring and an entrepreneurial spirit.

Trevor Bodogh

Business Administration – Finance graduate and extreme athlete, Trevor Bodogh, a Bike Trials professional, brought his unique style to the Virox Future Forum with a dash of extreme sports  mixed with a message of entrepreneurial spirit as he demonstrated his skills on a Trials bike and as a business speaker. This was Bodogh’s third appearance at the Virox Future Forum. During the first Future Forum, Trevor Bodogh was a student in the audience and by the time the Forum had ended he had successfully planned an audition with the Dragon’s Den and solidified plans to further his business with personal appearances at several extreme athletic events in Canada and the United States.

Lou Schizas

Master of Ceremonies, AM640 Broadcaster and Sheridan Faculty of Business professor, Lou Schizas brought his Happy Capitalism message to the student audience, underscoring the need for new business graduates to be aware of opportunities for growth and development in the marketplace. Lou Schizas is also known as the Money Guy on the John Oakley show on AM640

David Foot

Featured speaker David K. Foot, author of Boom Bust and Echo spoke to a rapt and attentive business student group about the use of demographics, with particular emphasis on rising and falling birth rates, to accurately predict the demographic group who can most influence sales of current and new products. More

Sean Wise, author of How to be a Business Superhero, a successful venture capitalist, a driving force behind Vencorps: Community Powered Capital, and a behind the scenes

Sean Wise

“Keeper of the Dragons” on the popular CBC Television series Dragons Den, spoke at length on strategies to successfully seek capital funding as an entrepreneur and the function of the entrepreneur in future business. Wise spoke to Sheridan business students about how to make an “elevator pitch” -   a pitch of your business venture of no more than 2 minutes capturing all the essential information including what you will do and what you need from a venture capitalist.

David Foot, Randy Pilon and Sean Wise take questions from the audience.


Sheridan Faculty of Business Career Fair 2011 connects business students with employers

February 13, 2011

More than 58 employers recruited at Sheridan's Business Career Fair 2011

The recent 2011 Faculty of Business Career Fair attracted more than 58 local and regional employers eager to connect with several hundred Sheridan Business students. Students from more than 20 Sheridan Faculty of Business programs jammed the Porter Athletic Facility, eager to network with potential employers and hand out resumes.

Mario Zaborski, a 1994 Sheridan Marketing graduate.

Recruiting employers included banking, financial, health care providers, marketing and sales, transportation, realty, and lifestyle providers including  CIBC, Canadian Forces Recruiting Centre, Certified General Accountants, GoodLife Fitness, The Trillium Health Centre, Sun Life Financial, Minmaxx Realty Inc. DSN Transportation, Research in Motion, and Winners Merchants International.

Ammarita Mangher is a 2010 Sheridan Marketing graduate

Many employers featured Sheridan business graduates as part of their recruitment team, including, Mario Zaborski, a 1994 Marketing Coop graduate, Ammarita Mangher, a 2010 Marketing graduate and Erica Ramey, a Human Resources program graduate now recruiting for Winners Merchants International.

“It’s awesome to come back to Sheridan and be able to recruit some of the best potential graduates for your company”, said Mario Zaborski, Director of Sales and Business Development, MRS Management Reporting Systems and a 1994 graduate of Sheridan’s Marketing Coop program.

Ammarita Mangher, a 2010 Marketing program graduate was recruited at the 2010 Sheridan Business Career Fair by DSN Chemical Transportation.  She is now a sales representative and recuiter for DSN.

“The Sheridan Faculty of Business Career Fair is an excellent opportunity for students to select and pursue potential employers in a professional setting”, said Mangher.

Erica Ramey is a Human Resources graduate now working in recruitment and selection for Winners Merchants International.


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