Sheridan’s Pilon School of Business team takes Gold at OCMC 2014 Blue Mountain Conference Centre

November 22, 2014
Pilon School Of Business Gold winning team

Pilon School Of Business Gold winning team

Sheridan’s Pilon School of Business OCMC 2014 includes Quiz Bowl members –  Melynnda O’Donnell, Tonia Ranieri, Igor Khlebnikov, Nicolas Mazur, coached by Professor Lorraine Cipparrone and OCMC and Vanier BDC winner Shannon Crisp.

OCMC 2014 Quiz Bowl Team with coaches Lorraine Cipparone and Shannon Crisp

OCMC 2014 Quiz Bowl Team with coaches Lorraine Cipparone and Shannon Crisp

Job Interview Event – First place, Sunaynna Venkatesh, coached by Associate Dean, Lori Elliott and Student Engagement Manager, Crystal Bennett.Elliot Bennett

Sales Presentation Event –  First place, Brody Langley, coached by Professor Keith Barnwell. Entrepreneurship Event – Second place, Ruben Clavell and Victoria Houang, coached by Professors Doug Greenwood and Michelle Guile.

Direct Marketing Event – Fourth place, Humza Imran and Aidan Hodge, coached by Professor John Cooper. International Marketing Case – First place, Neal Chauhan and Stephen Kostuk, coached by Professor Carol Bureau. Marketing Management Event – Shamelle Sutton and Liz May, coached by Professor Georgia Mello.

Marketing Research Event – Hilary Brock and Farrah Viudez, coached by Professor Stacey Sheehy. Retailing Event – Pam Cooper, Melissa Colella, coached by Professor Allan Linklater. Prospect Pitching Case – First place, Caitlin Vollum and Troy Zaffino, coached by Professor Karen Booth. Integrated Marketing Communications – Brad Meyers and Sean Lundy, coached by Professor Peggy Barnwell.

“All the coaches are proud of each and every student competitor – they competed well against many talented students from Ontario colleges,” said Karen Booth, Professor, Pilon School of Business and head coach.

In addition, Pilon School of Business Professor Keith Barnwell was awarded the OCMC 2014 Award of Excellence in recognition of his selfless and creative contributions to the Ontario Colleges’ Marketing Competition.

OCMC 2014 is hosted by Georgian College at Blue Mountain Resorts in Collingwood.

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Sheridan’s Pilon School of Business students take fourth in The Quiz Bowl OCMC 2014

November 21, 2014
OCMC 2014 Quiz Bowl Team with coaches Lorraine Cipparone and Shannon Crisp

OCMC 2014 Quiz Bowl Team with coaches Lorraine Cipparrone and Shannon Crisp

Sheridan’s Pilon School of Business students take fourth place in the highly exciting, adrenaline-fueled Quiz Bowl Event at Ontario Colleges’ Marketing Competition 2014.  Melynnda O’Donnell, Tonia Ranieri, Igor Khlebnikov and Nicholas Mazur answered quick-fire questions in the intensely popular event that marks the beginning of every OCMC. Sixty-two students from 13 Ontario colleges are mixed together in teams of four to answer lightning quick marketing questions pulled from textbooks, magazines and teaching material for marketing students.

This year’s Pilon School of Business Quiz Bowl entrants were again ably coached by Professor Lorraine Cipparrone and former OCMC Quiz Bowl and Vanier BDC Case winner Shannon Crisp. The Twitter-verse was literally crackling with electricity as Sheridan coaches and students alike tweeted the raucous events in real-time at #bestinblue.

In the second day of OCMC events 18 Sheridan students will compete in ten separate closed door case-solving competitions including The Sales Presentation, Integrated Marketing Communications, International Marketing Cases, and a new OCMC event titled The Prospect Pitching Case. Stay close to your Twitter feed #bestinblue as the day progresses and results are finally unveiled at the OCMC 2014 gala dinner and awards ceremony at the Blue Mountain Resort Conference Centre in Collingwood Ontario.

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A Sheridan First – The Pilon School of Business is created in honor of the Pilon family

October 24, 2014
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Centre, Randy and Catherine Pilon and family with Dr. Jeff Zabudsky

On a historic day for Sheridan, business leader and Sheridan alumnus Randy Pilon and family lend their name to the newly branded Pilon School of Business.

Earlier this morning, Sheridan celebrated the groundbreaking of our new building in Mississauga at our Hazel McCallion Campus. The new 220,000 square foot facility will allow Sheridan to enroll 5,600 students in program clusters that include: architecture, interior design and interior decorating; advertising, merchandising and retail; applied computing; business; creativity and communications; humanities and social sciences; and human services.

As part of this occasion, Sheridan launched a $9 million fundraising campaign to support the expansion in Mississauga and announced our lead gift from Sheridan alumnus Randy Pilon and his wife Catherine. Their gift of $2.5 million is the largest personal gift in Sheridan’s history.

Randy is an accomplished entrepreneur and business leader. A 1982 graduate of our business program, Pilon credits his time at Sheridan with laying the foundation for his success in both the corporate world and later as an entrepreneur. In 1998, he founded Virox Technologies Inc., recognized today as a global leader in hydrogen peroxide-based infection control products.

Randy Pilon cares deeply about the future of Sheridan and sponsors The Virox Future Forum for budding student entrepreneurs for the past eight years, lent his name to two lecture theatres on Sheridan campuses, has delivered numerous lectures at Sheridan and has served on our Sheridan Board of Governors.

“In recognition of the generosity of Randy and his family, we are proud to name our Faculty of Business: The Pilon School of Business,” said Dr. Jeff Zabudsky, President and CEO of Sheridan.

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Darrell Keezer CEO Candybox Marketing is inducted into Faculty of Business Hall of Fame

June 5, 2014

Darrell Keezer no text1Darrell Keezer, Sheridan Alumnus – Business Administration Marketing 2005 and President, Candybox Marketing is inducted into the Sheridan Faculty of Business Hall of Fame at the annual Business Academic Awards Celebration held recently.

Professor David Nowell (retired) inducted Darrell Keezer into the Hall of Fame, saying that Keezer continues to amaze Sheridan Business faculty with his skill and knowledge of social media as a powerful force for business.

Darrell founded Candybox Marketing, a digital marketing agency, in 2008, at the age of 23. Built with a goal to make the web sweet, Candybox met with unprecedented success and quickly became a recognised leader in Digital Marketing Campaigns, serving a broad and influential client base across the USA and Canada.

With clients including FOX Broadcasting, Spin Master Toys, IBAO, KwikKopy and the Toronto Police, Darrell has launched hundreds of lead generation and creative social media campaigns that have been used as case studies in many industry publications. Darrell has become known as a leading Digital Marketing expert across multiple industries, helping clients make the switch from traditional advertising and reducing their marketing carbon footprint.

With a focus on implementing new initiatives that better support clients’ success, his Social Media Workshops have seen over 1000 businesses trained in the benefits of integrating social media and building customer relationships online. Darrell is a sought- after speaker and has given keynote addresses at many Marketing and Entrepreneurship events across the country, inspiring companies to embrace how their customers have changed.

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Professor Anne-Liisa Longmore appointed BBA Program Coordinator for Faculty of Business degree programs

June 4, 2014

anne-liisa1Sylvia Lowndes, Dean, Sheridan Faculty of Business is pleased to announce that Anne-Liisa Longmore has accepted the new role of BBA Program Coordinator, effective June 1st, 2014.

Anne-Liisa joined Sheridan’s Faculty of Business in the fall of 2006. During the last 7-8 years, she has taught in both the Marketing and Advertising programs, developed curriculum, been a student advisor, worked on faculty committees and, facilitated faculty development and learning within both the Faculty of Business and with the Center for Teaching and Learning. Most recently, Anne-Liisa has been working closely with the BBA Curriculum Development and Creative Learning Portfolio teams in preparation for our September 2014 launch of the BBAs.

Prior to joining the Faculty of Business, Anne-Liisa held progressively senior management and leadership positions in diverse industries, working with and leading multi-disciplinary teams in new program and market development, strategic business initiatives as well as, facilitating organizational change. Anne-Liisa recently earned her Doctor of Education, Workplace and Adult Learning Specialization with the University of Calgary’s Werklund School of Education.

Anne-Liisa’s experience in teaching accompanied by her professional and educational credentials provide her with the ideal breadth and skill dimensions to assume the duties of BBA – Program Coordinator, where she will steward and coordinate: curriculum development, the integration of research-based activities within our programs and, the building of a strong community of practice among professors within our diverse BBA disciplines. Concurrently, Anne-Liisa will support a wide range of recruitment activities including outreach and marketing to ensure our new BBAs are well positioned in the marketplace. She will also assist in the development of articulation and student exchange opportunities and, steward our emergent approach to student advising activities.

Please join us in congratulating Anne-Liisa on her new role as BBA – Program Coordinator.


Jon Jones, Faculty of Business, Associate Dean, assumes role as Director Academic Campus Planning

March 21, 2014
Jon Jones, Director, Academic Campus Planning, Sheridan

Jon Jones, Director, Academic Campus Planning

Jon Jones, Associate Dean, Sheridan Faculty of Business, is seconded to serve as Director, Academic Campus Planning and will be responsible for coordinating academic program moves associated with the opening of the planned new building and facilities at The Hazel McCallion Campus (HMC2) and with the Program Mix 2020 Plan.

As Director of Academic Campus Planning, Jones will work closely with Sheridan Deans and Associate Deans to plan and facilitate all academic program moves and the possible expansion of Sheridan activities in the downtown Brampton area.

Jones will report to Dr. William Holmes, Vice Provost, and will continue to serve as the Campus Principal for HMC while assuming his new responsibilities, effective April 1, 2014.


Professor Golnaz Golnaraghi authors chapter in Oxford Handbook of Diversity in Organizations

February 3, 2014
Professor Golnaz Golnaraghi

Professor Golnaz Golnaraghi

Golnaz Golnaraghi, Sheridan Faculty of Business professor, celebrates the publication of her first book chapter in The Oxford Handbook of Diversity in Organizations (R. Bendl, I. Bleijenbergh, E. Henttonen, and A.J. Mills eds.) slated for release this year by Oxford University Press.  Co-authored with Dr. Kelly Dye of Acadia University, the chapter is titled “Organizational Benefits through Diversity Management: Theoretical Perspectives on the Business Case.”

Professor Golnaraghi’s chapter discusses the business case for diversity management as a managerially driven, economic argument for improving organizational outcomes.  Proponents of the business case suggest that diversity management initiatives, like other business initiatives, should be focused on improving the bottom line through the optimization of resources.  The chapter presents a comprehensive overview of the dominant business case discourse, the historical evolution, and the critical literature interrogating the business case.  This analysis is followed by an empirical study that examines a current debate between diversity scholars related to the business case and equality discourses of diversity in the workplace.

“Congratulations to Professor Golnaraghi for this significant achievement,” said Sylvia Lowndes, Dean, Sheridan Faculty of Business. “This is a high honour for an emerging scholar.”

Professor Golnaraghi published her first peer review journal article last year, has presented at TEDX, and is currently writing her dissertation on diversity discourses and the images of the ‘Immigrant’ at work.


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