Mahfuz completed his final Faculty of Business work term with Candybox Marketing in the Summer of 2012. Chowdury recognized the revolution happening within social media and saw it could be leveraged for business purposes. He sought a connection with Darrell Keezer, President of Candybox, and connected with him through LinkedIn. From there, he convinced Keezer to hire him for a social media marketing co-op position. At Candybox, his primary responsibility was to educate prospective clients seeking to integrate social media strategies as a part of their marketing plans. Chowdury applied his essential business-to-business sales techniques, marketing plan writing, and presentation skills to create and deliver workshops from his Sheridan marketing courses and started generating lucrative contracts for Candybox.
During his time at Candybox, he managed to double attendance in their Social Media workshops, acquired more than 1000 followers for the company’s Twitter and Facebook accounts, and created a buzz to achieve the highest number of sales for one of their biggest clients, Walk at Home. His work term evaluation was stellar and he was praised for his significant contributions to Candybox.
Born in Saudi Arabia, Chowdury moved to Mississauga with his parents who sought educational excellence for their son. He embraced college life at Sheridan through his involvement in academics, student organizations such as Enactus and as a Student Admission Representative. Not afraid of a challenge, Mahfuz is a stellar student who believes in positive self-growth and promotes his message through his own organization ‘Project Reinvention’ which has extended throughout Canada and internationally.
Mahfuz’s energy, enthusiasm and love of marketing is infectious. His smiling faces graces billboards, buses, websites and promotional material for Sheridan College as he represents Sheridan’s ideals of co-operative education and the integration of work and school. Chowdury has learned as much from the marketing co-op program as the marketing co-op program has learned from him.
As the voice for co-operative education in Canada, CAFCE assesses students’ achievements in job performance, academic performance and responsibility. They select one College and one University student throughout Canada in recognition of the students’ contributions to their employer, co-operative education and the community.