Marketing students in the Sheridan Faculty of Business recently competed in The Marketing Analysis Case event sponsored by Nipissing University, School of Business. Students from the Sheridan Business Administration- Marketing classes at the Davis Campus and Trafalgar Campus formed teams to compete in the annual event.
All second-year Marketing students are invited to compete in the event to prepare and present case solutions for a Business to Business Case. The case competition is part of one of their core marketing courses in the third term of the Sheridan Marketing program: Marketing Analysis and Planning.
Teams of two to five students prepare and present their case solution to their professor and an outside judge – often a Nipissing University Facilitator. Students are rated on their analysis, creativity, presentation skills and ability to handle questions.
“The competition brings out the best in our marketing students letting them test their ability to compete and handle the pressures of competition to simulate a professional marketing environment,” said John MacRae, Professor Sheridan Faculty of Business. “This level of excitement and professionalism can be seen on the faces of our winners. Congratulations are in order to all second year marketing student participants,” said MacRae.
Students are appreciative of the chance to compete against all other students in Sheridan’s Marketing program. “It gave me the opportunity to test my marketing skills in a professional environment. I really liked handling the questions from the judges. The judges reinforced that my analysis and creativity was on track”, said Roberta Horst, second year Marketing student.
Nipissing University have sponsored the Sheridan’s second year Marketing Case Competition for the past two years as part of the Faculty of Business Degree Completion Partnership with Sheridan.The Nipissing Degree Completion Program at Sheridan delivers BComm curriculum in a Hybrid format that includes online and in-class face to face learning. The program takes 12 months to complete a BComm degree and is offered at the Trafalgar and Davis campuses.