Sheridan Advertising Management students mix it up with The GRIP Orange Juicer 2014

March 27, 2014
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Sheridan Advertising Management students Lindsay Kerr, Vincent Orsini, Margaret Jakubowski, Nicole Mendonca, Ishita Luther, and Mike Panov

Six Faculty of Business Advertising Management students recently competed in the annual GRIP Orange Juicer to design an advertising campaign for a mobile app for GRIP advertising agency travel client Expedia.ca.  Sheridan Advertising Management post-graduate students Lindsay Kerr, Ishita Luther, Margaret Jakubowski, Nicole Mendonca, Vincent Orsini, and Mike Panov competed along with eight college and three university teams to create advertising for a mobile app for Expedia.ca

GRIP Limited challenged each team to create an innovative advertising pitch and plans book for one of Grip’s clients – Expedia. Budget is limited to $1,000,000, the task is to develop a big idea to ensure the Expedia Mobile App is top of mind when planning and booking travel on the go. Presentations are limited to exactly 45 minutes.

The Orange Juicer is a student competition and apprenticeship program that connects GRIP Limited with the next generation of advertising greats. Student teams across North America are given a brief for a Grip client and asked to prepare a campaign pitch to present before a panel of industry professionals. It’s a great opportunity to apply classroom knowledge in a professional setting. Grip will award up to ten students from the participating teams with paid three-month positions in our 2014 Orange Juicer Apprenticeship Program.

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Faculty of Business Accounting students take Bronze in CGA Case Competition 2014

March 26, 2014
CGA Team

Sheridan’s CGA Case Competition team, Shan Thillainathan ,Tracy Tran, Nizam Hasbi, Hassan Wahid, Professor Lorraine Cipparrone, Chris Lopes, Brian Farquharson, and Sejal Patel.

Sheridan Faculty of Business students Shan Thillainathan,Tracy Tran and Nizam Hasbi took third place overall at the fourth annual CGA Case Competition held recently at George Brown College in Toronto. Sheridan entered two teams in the event which also included Sejal Patel, Brian Farquharson, Chris Lopes and Hassan Wahid. All are in the third year of the three year Business Administration Accounting program except for Wahid, Patel and Tran who are in the second year of the program. Both teams have trained extensively with Faculty of Business coaches to prepare for the CGA event.

“I am so proud of both teams, they all worked hard and put countless hours into their training.  All their hard work paid off as this is the first time we ever placed in the competition,”said Lorraine Cipparrone, Professor and Student Advisor.

The 2014 CGA Ontario College Case Competition Saturday, March 22, 2014, welcomed 20 teams from 13 Ontario colleges. Students had the opportunity to showcase their financial skills in a series of accounting and financial challenges, including case study presentations and a workshop. Winners of the competition will receive commemorative medals and scholarships.

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Eco-Max Social Media Challenge is looking for eco-savvy Sheridan Business students

March 25, 2014

Eco-maxThe Faculty of Business and Eco-Max are looking for your creative help to develop social media strategies!

On Saturday March 29 from 9:00 am to 3:30 pm, at HMC, Sheridan students will work to develop a social media strategy in teams of up to four, to help Eco-Max solve their challenge.

This Saturday, we need your expertise as we host the Eco-Max Social Media Challenge at The Hazel McCallion Campus. So far, we have 9 teams of Sheridan students pitching great social media ideas to help our client, Prism Care Corporation. Come and be part of this first-time event at Sheridan,” said Michelle Guile, Faculty of Business Professor and Student Advisor.

Here’s The Eco Max Challenge!
“We want Eco-Max to be the first choice, the natural choice for consumers taking their first steps toward a green lifestyle. Eco-savvy individuals alike should reach for Eco-Max as the safest choice for their homes and families. Simply put, we want consumers asking for and sharing the Eco-Max name because it’s a family brand they can trust to deliver leading natural products that not only work well, but deliver on their environmental promise.”

The sky is the limit when coming up with your plan but make sure it is creative, focused around digital marketing, realistic and best of all, easily implemented.

Teams will spend the morning working on their strategy and will have support from expert business coaches. Once the development time is up, teams will then make their 10 min presentation to a panel of judges, including a representative from Eco-Max.

The first place team will share $500 cash prize! Eco-Max wants to know – Will you go green?

Go to Facebook to register for this event or for free tickets.


Jon Jones, Faculty of Business, Associate Dean, assumes role as Director Academic Campus Planning

March 21, 2014
Jon Jones, Director, Academic Campus Planning, Sheridan

Jon Jones, Director, Academic Campus Planning

Jon Jones, Associate Dean, Sheridan Faculty of Business, is seconded to serve as Director, Academic Campus Planning and will be responsible for coordinating academic program moves associated with the opening of the planned new building and facilities at The Hazel McCallion Campus (HMC2) and with the Program Mix 2020 Plan.

As Director of Academic Campus Planning, Jones will work closely with Sheridan Deans and Associate Deans to plan and facilitate all academic program moves and the possible expansion of Sheridan activities in the downtown Brampton area.

Jones will report to Dr. William Holmes, Vice Provost, and will continue to serve as the Campus Principal for HMC while assuming his new responsibilities, effective April 1, 2014.


Sheridan Advertising Account Management post-grad students network with recent graduates

March 20, 2014

1Sheridan Advertising Account Management graduate certificate students recently had the opportunity to network with graduates of the program to get insights on the job market and advice on how to position their career in Advertising.

Successful graduates of the program networked with current students in a speed-dating type of event that offered Faculty of Business grads and students opportunities to easily mix and match career information and interests and to forge important relationships with working professionals.

Graduates represented companies including MEC: Interaction, Yield Branding, Cossette, Maxus, CFL, Cundari, Rain43, RBC, PRG Group, Simon Pure Marketing, Draftfcb, Proximity BBDO, J3, Dashboard, and John St.

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Sheridan BBA Global Business Management teams place in Supply Chain Management competition

March 9, 2014
Sheridan's Supply Chain Management Case Competition Team

Sheridan’s Supply Chain Management Case Competition Team

Two teams from Sheridan’s BBA Global Business Management program and one team from the Business Process Management program recently competed in the third annual Supply Chain Management Association Case Competition in Kitchener.

According to SCMA website: The purpose of the competition is to provide a unique learning opportunity for undergraduate students while raising awareness of the areas of supply chain management as both a field of study and as a potential career path. Students will focus on resolving real world strategic and tactical challenges through the examination of topics such as logistics, network design, procurement, relationship management, and sustainability.

Both the Global Business Management teams qualified for the final round and were the top Ontario teams. GBM Team 2 placed 4th overall and GBM Team 1 placed 5th overall. The top 3 teams in the competition came from Vancouver, Calgary and Montreal.

“Based on the feedback from the judges, all teams performed exceptionally well, and our Sheridan students gained valuable experience. This is the third year Sheridan students have participated in this event,” said Chuck Minken, Program Coordinator, Bachelor of Business Administration, Global Business Management.

Sheridan teams included: Global Business Management team 1, Ryan Devries, Erica Forest, Antoine Sarhan, Veina Wang; Global Business management team 2, Kateryna Yavorska-Vietrova, Gurjot Singh, Munif Fadhl, Vishakha Shah; Business Process Management team, Ashruth Venkareddy, Karanveer S Mahal, Shwetha Mohan, and Harit Kapani.

Students from the following institutions took place: Ontario, Sheridan: 3 teams, Conestoga College: 2 teams, Seneca College: 2 teams, Trios College: 2 teams, St Lawrence College: 1 team; Montreal/Quebec HEC; Western Canada,University of BC-Sauder School of Business, University of Lethbridge, Mount Royal University, University of Calgary.

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Advertising & Marketing Communication students compete for Oticon Hearing Health Campaign

March 9, 2014

3Sheridan Advertising and Marketing Communication students were recently challenged by Oticon Canada to create and advertising campaign to be used nationally to promote awareness of hearing health.

The Oticon Challenge: Create an advertising campaign that can be used nationally and in global markets and will cover one of the following areas: general hearing health awareness campaign; target friends and family of a loved one with a hearing loss; or target a person with a hearing loss.

The Oticon campaign included two to three different popular advertising mediums like newspaper and direct mail. Other examples include brochures, magazines, Yellow Pages ads, posters or similar for use in a hearing clinic, or rack cards, with very minimal website or social media advertising. However, we are always looking for ways for hearing clinics to increase their online presence.

Teams of one to four people may work together. The campaigns will be presented in December with the winners receiving $2000 (per team). The top two finalists will receive a letter of recommendation from the Susan Lucas, Marketing Manager at Oticon Canada. The winners will have their campaigns launched nationally in January 2014.

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