Advertising students sell Celebrating Success, an insert to The Oakville Beaver newspaper

April 24, 2014
The class of the 2014 Professional Practices in Advertising Sales, participants of the Oakville Beaver insert, Celebrating Success.  Daniel Baird, Director of Advertising, top right.

The class of the 2014 Professional Practices in Advertising Sales, participants of the Oakville Beaver insert, Celebrating Success. Daniel Baird, Director of Advertising, top right.

Celebrating Success, an Oakville Beaver/ Metroland advertising insert focused on the success stories of this year’s graduating classes from Sheridan was again produced by Sheridan Advertising, Journalism and Photography students. For the third year in a row, Advertising Post Graduate students sold advertising for an advertising insert, titled Celebrating Success, with distribution of 10,000 copies to homes around the Oakville Campus and delivered inside the Oakville Beaver newspaper.

First place team with most in sales, Ishita Luther, Laura Gambino and Daniel Baird Director of Advertising, Oakville Beaver

First place team with highest sales, Ishita Luther and Laura Gambino with Daniel Baird.

The advertising insert Celebrating Success is centered around interesting stories of selected students ready to graduate from many of Sheridan’s program and are written by Journalism students with the photography completed by students in the Photography program.

“The Oakville Beaver/Metroland project encompasses interdisciplinary and interprofessional practices resulting in robust experiential learning for the students and it brings together students from several Sheridan programs including Sheridan’s Advertising, Journalism and Photography programs,” said course Professor Maureen Garbut.

Second place team for sales, Nicole Mendonca, and Sarah Benzinger with Daniel Baird

Second place team for sales, Nicole Mendonca, and Sarah Benzinger with Daniel Baird

This year, a co-curricular record (CCR) has been set up for the Journalism and Photography program students who participate so that they can add this experience to their CCR,  while the Advertising Students use this project experience as part of their standard program curriculum.

In the past, this student produced insert has received an honorable mention at industry awards and has won gold in Metroland’s internal awards presentation. The students gain valuable experience working with clients, industry professionals and end up with a professional piece for their own portfolio.

Eva Stachniak launches Empress of the Night a third new novel about Catherine the Great

April 23, 2014
Eva Stachniak, Author

Eva Stachniak, Author

Retired Sheridan Faculty of Business professor, Eva Stachniak celebrates her third new novel and second novel of Catherine the Great on Friday April 25 at University of Toronto located at 81 Mary St. Toronto.

Whether you are interested in Canadian historical fiction, women writers, immigrant women writers, remarkable literary heroines, or simply in meeting with the internationally best selling author of The Winter Palace, please mark your calendars on Friday, 25th of April, at 7:00 and join everyone at the University of Toronto launching of Eva Stachniak’s new novel, Empress of the Night, her second book about Catherine the Great.

In addition to being a wonderful opportunity to meet the author and her many readers, this launching is also a fundraiser for the Polish Language and Literature Program at UofT.  This  is open to the public free of charge, and the proceeds from the book sales at this event will go towards the Polish Studies Fund that supports the teaching of Polish language at UofT. Click on the poster for details.Polish Studies Invitation

Transitions in the Sheridan Faculty of Business

April 22, 2014

Sylvia Lowndes, Dean, Faculty of Business is pleased to announce the launch of a new cluster of programs within The Faculty of Business which represents an interdisciplinary collection of FOB Graduate Certificate programs. The major objective is to facilitate the development of exciting new Graduate Certificates and to encourage the focused enrolment growth of our current offerings.

Greg Ball Associate Dean

Greg Ball Associate Dean

Leading this new portfolio will be Greg Ball, Associate Dean. Greg joins us from his previous role as professor and coordinator from our marketing programs. Greg will be with us for a two year ‘secondment’ from his faculty position. Not only will Greg be responsible for the cluster of Graduate Certificate programs, Greg will also steward the development of alternative revenue opportunities and, will enhance our focus on the development of student entrepreneurial activities. Our Business General Diploma program as well as, our Office Administration Diploma programs will round out this portfolio. In terms of subject areas, Greg will be responsible for Economics and Business Communications.

Rachel Halaney

Rachel Halaney

Working with Greg as APA in this new portfolio will be Rachel Halaney. Rachel is new to Sheridan and joins us with an extensive administrative background in the medical sector. Greg and Rachel will be primarily located at our HMC offices. Greg begins his role on May 5th and Rachel joins us on April 21st.

Lorraine Elliott joins our Faculty as Associate Dean responsible for our Marketing and Advertising portfolio. Lorraine takes on this portfolio for a two year ‘secondment’ term, replacing Jon Jones. Lorraine’s experience at Sheridan began in 2010 with our Student Services team as Director, Career Education. While there Lorraine lead a team of 37 support staff and faculty in the administration of work-integrated learning, delivery of career supports to students, and in class delivery of content.

Lori Elliot

Lori Elliot

All degree and diploma offerings in the Marketing and Advertising disciplines will report to Lorraine. In terms of subject areas, Lorraine will also be responsible for Math. From a Faculty project stewardship perspective, Lorraine will organize, in collaboration with the OTR and Mar/Comm, the marketing and advertising initiatives in support our new Bachelor of Business Administration degree programs (BBA). Charlene Kawazoye, APA will report to Lorraine directly, providing continuity and support to the Marketing and Advertising portfolio of programs. Both Lorraine and Charlene will be primarily located at our Davis offices. Lorraine begins her role with our Faculty on May 5th.

Cindy Gillette

Cindy Gillett

Cindy Gillett, Associate Dean, assumes the Human Resources diploma and degree programs as well as the Common 1st year of the diploma programs. Cindy will also continue to be responsible for the Computer Applications and, the Introduction to Business Systems subject areas. In terms of project stewardship, Cindy will launch and chair the new LAC Subcommittee – Research and Partnerships, co-building a community of practice with our professors who have an interest in research projects – especially as they relate to our degree programs. Maureen Gioseffi will continue to report to Cindy in her role as APA, providing continuity and support to the HR discipline. Both Cindy and Maureen will be primarily located at our Davis office.

Robert Giberson

Robert Giberson

Robert Giberson, Associate Dean, will be responsible for the Accounting diploma and degree programs as well as, our Banking and Wealth Management diploma program. Rob takes on the Tourism and Travel diploma program and will be responsible for the subject areas of Applied Business Management and Business Cases. In terms of project stewardship, Rob will begin the task of building upon our international portfolio of student and faculty exchanges as well as, the work of developing domestic and international articulation programs. Darlene Davidson, will continue to report to Rob in her role as APA, providing continuity and support to the disciplines in this portfolio. Both Rob and Darlene will be primarily located at our HMC offices.

Jeremy Staples, Associate Dean Sheridan Faculty of Business

Jeremy Staples

Jeremy Staples, Associate Dean, will take on responsibility for our Finance degree and diploma programs as well as, our Supply Chain Management and Global Business Management degree programs. Jeremy will continue to coordinate the alignment and curriculum development of our BBAs as the Common Core lead. In terms of project stewardship, Jeremy will launch and chair the new LAC Subcommittee – Teaching and Learning, co-building a community of practice with our professors who have an interest in sharing best practices and advancing the agenda related to teaching and learning within our Faculty. Sandra Lieferink will continue to report to Jeremy in her role as APA, providing support to this portfolio of degrees and diplomas. Both Jeremy and Sandra will be primarily located at our HMC offices.

Sarah Bell - Faculty of Business

Sarah Bell

Sarah Bell will assume the role of APA and will be on a ‘secondment’ for two years from her current role as Program Support Specialist. On a rotational basis, Sarah will develop her skills by mentoring with our five AD/APA teams over the upcoming period of Sheridan-wide administrative and procedural enhancements which will be facilitated by information technology system implementations. Sarah will report to Cindy Gillett at our Davis campus.

Sheridan Advertising Management students mix it up with The GRIP Orange Juicer 2014

March 27, 2014

Sheridan Advertising Management students Lindsay Kerr, Vincent Orsini, Margaret Jakubowski, Nicole Mendonca, Ishita Luther, and Mike Panov

Six Faculty of Business Advertising Management students recently competed in the annual GRIP Orange Juicer to design an advertising campaign for a mobile app for GRIP advertising agency travel client  Sheridan Advertising Management post-graduate students Lindsay Kerr, Ishita Luther, Margaret Jakubowski, Nicole Mendonca, Vincent Orsini, and Mike Panov competed along with eight college and three university teams to create advertising for a mobile app for

GRIP Limited challenged each team to create an innovative advertising pitch and plans book for one of Grip’s clients – Expedia. Budget is limited to $1,000,000, the task is to develop a big idea to ensure the Expedia Mobile App is top of mind when planning and booking travel on the go. Presentations are limited to exactly 45 minutes.

The Orange Juicer is a student competition and apprenticeship program that connects GRIP Limited with the next generation of advertising greats. Student teams across North America are given a brief for a Grip client and asked to prepare a campaign pitch to present before a panel of industry professionals. It’s a great opportunity to apply classroom knowledge in a professional setting. Grip will award up to ten students from the participating teams with paid three-month positions in our 2014 Orange Juicer Apprenticeship Program.

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Faculty of Business Accounting students take Bronze in CGA Case Competition 2014

March 26, 2014
CGA Team

Sheridan’s CGA Case Competition team, Shan Thillainathan ,Tracy Tran, Nizam Hasbi, Hassan Wahid, Professor Lorraine Cipparrone, Chris Lopes, Brian Farquharson, and Sejal Patel.

Sheridan Faculty of Business students Shan Thillainathan,Tracy Tran and Nizam Hasbi took third place overall at the fourth annual CGA Case Competition held recently at George Brown College in Toronto. Sheridan entered two teams in the event which also included Sejal Patel, Brian Farquharson, Chris Lopes and Hassan Wahid. All are in the third year of the three year Business Administration Accounting program except for Wahid, Patel and Tran who are in the second year of the program. Both teams have trained extensively with Faculty of Business coaches to prepare for the CGA event.

“I am so proud of both teams, they all worked hard and put countless hours into their training.  All their hard work paid off as this is the first time we ever placed in the competition,”said Lorraine Cipparrone, Professor and Student Advisor.

The 2014 CGA Ontario College Case Competition Saturday, March 22, 2014, welcomed 20 teams from 13 Ontario colleges. Students had the opportunity to showcase their financial skills in a series of accounting and financial challenges, including case study presentations and a workshop. Winners of the competition will receive commemorative medals and scholarships.

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Eco-Max Social Media Challenge is looking for eco-savvy Sheridan Business students

March 25, 2014

Eco-maxThe Faculty of Business and Eco-Max are looking for your creative help to develop social media strategies!

On Saturday March 29 from 9:00 am to 3:30 pm, at HMC, Sheridan students will work to develop a social media strategy in teams of up to four, to help Eco-Max solve their challenge.

This Saturday, we need your expertise as we host the Eco-Max Social Media Challenge at The Hazel McCallion Campus. So far, we have 9 teams of Sheridan students pitching great social media ideas to help our client, Prism Care Corporation. Come and be part of this first-time event at Sheridan,” said Michelle Guile, Faculty of Business Professor and Student Advisor.

Here’s The Eco Max Challenge!
“We want Eco-Max to be the first choice, the natural choice for consumers taking their first steps toward a green lifestyle. Eco-savvy individuals alike should reach for Eco-Max as the safest choice for their homes and families. Simply put, we want consumers asking for and sharing the Eco-Max name because it’s a family brand they can trust to deliver leading natural products that not only work well, but deliver on their environmental promise.”

The sky is the limit when coming up with your plan but make sure it is creative, focused around digital marketing, realistic and best of all, easily implemented.

Teams will spend the morning working on their strategy and will have support from expert business coaches. Once the development time is up, teams will then make their 10 min presentation to a panel of judges, including a representative from Eco-Max.

The first place team will share $500 cash prize! Eco-Max wants to know – Will you go green?

Go to Facebook to register for this event or for free tickets.

Jon Jones, Faculty of Business, Associate Dean, assumes role as Director Academic Campus Planning

March 21, 2014
Jon Jones, Director, Academic Campus Planning, Sheridan

Jon Jones, Director, Academic Campus Planning

Jon Jones, Associate Dean, Sheridan Faculty of Business, is seconded to serve as Director, Academic Campus Planning and will be responsible for coordinating academic program moves associated with the opening of the planned new building and facilities at The Hazel McCallion Campus (HMC2) and with the Program Mix 2020 Plan.

As Director of Academic Campus Planning, Jones will work closely with Sheridan Deans and Associate Deans to plan and facilitate all academic program moves and the possible expansion of Sheridan activities in the downtown Brampton area.

Jones will report to Dr. William Holmes, Vice Provost, and will continue to serve as the Campus Principal for HMC while assuming his new responsibilities, effective April 1, 2014.


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