Professors Mark Rust and Jim Deakin invite you to Sheridan Day at The Oakville Family Ribfest

June 16, 2014
The Buddy Love Band at Oakville Family Ribfest 2013

The Buddy Love Band at Oakville Family Ribfest 2013

Professors Mark Rust and Jim Deakin invite you to Sheridan Day at The Oakville Family Ribfest at the Trafalgar Campus on Saturday June 21 at around 4:00 pm.

Sheridan Day features a special seating area reserved for the Sheridan community complete with prizes and family fun. Come out to see Sheridan’s Bachelor of Music Theatre Performance students perform on the main stage, followed by The Buddy Love Band, featuring Faculty of Business Professors Mark Rust and Jim Deakin playing hits from the 50′s and 60′s along with great original music.

Hosted at Sheridan’s Trafalgar Road Campus, Oakville Family Ribfest is a fabulous summer event combining world famous ‘ribbers’, food vendors, great music, a kid’s PlayZone, artisans and more. Oakville Family Ribfest runs June 20-22, 2014, Friday 4-11 p.m., Saturday 11 a.m. – 11 p.m., Sunday 11 a.m. – 7 p.m. Free admission and entertainment.  Purchase a ticket for a half rack dinner for $11 in advance ($13 the day of the event) from Karina Butzek-Morris at ext. 2292 or karina.butzek@sheridancollege.ca.

Parking at the Trafalgar Campus is $10 with all funds supporting local charities. Free parking is available at the Oakville Town Hall at 1225 Trafalgar Road, just south of the Ribfest site. There will be a free shuttle from the Town Hall location to the Ribfest Gate. For more information, visit http://www.oakvillefamilyribfest.com/.

Come out, enjoy some ribs, a cold beverage and some great music from The Buddy Love Band!

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Darrell Keezer CEO Candybox Marketing is inducted into Faculty of Business Hall of Fame

June 5, 2014

Darrell Keezer no text1Darrell Keezer, Sheridan Alumnus – Business Administration Marketing 2005 and President, Candybox Marketing is inducted into the Sheridan Faculty of Business Hall of Fame at the annual Business Academic Awards Celebration held recently.

Professor David Nowell (retired) inducted Darrell Keezer into the Hall of Fame, saying that Keezer continues to amaze Sheridan Business faculty with his skill and knowledge of social media as a powerful force for business.

Darrell founded Candybox Marketing, a digital marketing agency, in 2008, at the age of 23. Built with a goal to make the web sweet, Candybox met with unprecedented success and quickly became a recognised leader in Digital Marketing Campaigns, serving a broad and influential client base across the USA and Canada.

With clients including FOX Broadcasting, Spin Master Toys, IBAO, KwikKopy and the Toronto Police, Darrell has launched hundreds of lead generation and creative social media campaigns that have been used as case studies in many industry publications. Darrell has become known as a leading Digital Marketing expert across multiple industries, helping clients make the switch from traditional advertising and reducing their marketing carbon footprint.

With a focus on implementing new initiatives that better support clients’ success, his Social Media Workshops have seen over 1000 businesses trained in the benefits of integrating social media and building customer relationships online. Darrell is a sought- after speaker and has given keynote addresses at many Marketing and Entrepreneurship events across the country, inspiring companies to embrace how their customers have changed.

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Professor Anne-Liisa Longmore appointed BBA Program Coordinator for Faculty of Business degree programs

June 4, 2014

anne-liisa1Sylvia Lowndes, Dean, Sheridan Faculty of Business is pleased to announce that Anne-Liisa Longmore has accepted the new role of BBA Program Coordinator, effective June 1st, 2014.

Anne-Liisa joined Sheridan’s Faculty of Business in the fall of 2006. During the last 7-8 years, she has taught in both the Marketing and Advertising programs, developed curriculum, been a student advisor, worked on faculty committees and, facilitated faculty development and learning within both the Faculty of Business and with the Center for Teaching and Learning. Most recently, Anne-Liisa has been working closely with the BBA Curriculum Development and Creative Learning Portfolio teams in preparation for our September 2014 launch of the BBAs.

Prior to joining the Faculty of Business, Anne-Liisa held progressively senior management and leadership positions in diverse industries, working with and leading multi-disciplinary teams in new program and market development, strategic business initiatives as well as, facilitating organizational change. Anne-Liisa recently earned her Doctor of Education, Workplace and Adult Learning Specialization with the University of Calgary’s Werklund School of Education.

Anne-Liisa’s experience in teaching accompanied by her professional and educational credentials provide her with the ideal breadth and skill dimensions to assume the duties of BBA – Program Coordinator, where she will steward and coordinate: curriculum development, the integration of research-based activities within our programs and, the building of a strong community of practice among professors within our diverse BBA disciplines. Concurrently, Anne-Liisa will support a wide range of recruitment activities including outreach and marketing to ensure our new BBAs are well positioned in the marketplace. She will also assist in the development of articulation and student exchange opportunities and, steward our emergent approach to student advising activities.

Please join us in congratulating Anne-Liisa on her new role as BBA – Program Coordinator.


Sheridan Faculty of Business Academic Awards 2014 honors more than 80 top students

June 2, 2014
Professor Mark Weaver, centre, presents the BMO Awards to Banking and Wealth students

Professor Mark Weaver, centre, presents the BMO Awards to Banking and Wealth students

The Sheridan Faculty of Business Academic Awards 2014 honored more than 80 top students recently. Nearly 400 Sheridan Faculty of Business professors, students, family and friends gathered recently for the 2014 Annual Sheridan Faculty of Business Academic Awards at The Mississauga Convention Centre where Sheridan’s Faculty of Business presented 85 academic awards totaling more than $54,000 this year.

“We are very proud of our Faculty of Business students who perform well within their disciplines and outside the college in peer competition. We recognize these students as the best of the best. We are pleased to honor them each year with this event,” said Sylvia Lowndes, Dean, Sheridan Faculty of Business.

Donors to the Sheridan Faculty of Business include corporate sponsors, private donors, clubs and service organizations and endowed memorial awards. Sheridan College thanks each donor for their kindness and their support of academic excellence.

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Sheridan Faculty of Business Ontario Colleges’ Marketing Competition team selected for OCMC 2014

May 2, 2014
OCMC 2014 competitors

OCMC 2014 competitors

After two grueling events designed to test student marketing and problem-solving skills on April 24 in The Cage Match and Mastermind events, 22 Sheridan Faculty of Business Marketing and Advertising students were selected to compete on Sheridan’s team in the Ontario Colleges’ Marketing Competition (OCMC) 2014.

Sunaynna Venkatesh, Brodey Langley, Samer Haj-Ali, Tonia Rainieri, Igor Khlebnikov, Nicolas Mazur, Ruben Clavell, Victoria Houang, Humza Imran, Aidan Hodge, Neal Chauhan, Stephen Kostuk, Shamelle Sutton, Liz May, Hilary Brock, Farrah Viudez, Pam Cooper, Melissa Colella, Caitlin Vollum, Troy Zaffino, Brad Myers and Sean Lundy will represent Sheridan Faculty of Business in 11 scheduled events at the 35th annual OCMC hosted by Georgian College at Blue Mountain Resort.

Students from 15 Ontario colleges gather at the OCMC host college to pit their marketing, advertising and problem-solving skills against each other in 10 case and presentation type of events. One of the highlights of the competition is The Quiz Bowl where teams of four students from all colleges must cooperate to pit their marketing knowledge against each other in an exciting game show event.

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Sheridan Faculty of Business Ontario Colleges’ Marketing Competition 2014 students will coached by members of the Faculty of Business and led by competition coordinator Professor Karen Booth.

Event Student(s) Coach
Job Interview Sunaynna Venkatesh Crystal Bennett & Lori Elliott
Sales Presentation Brody Langley Keith Barnwell
Quiz Bowl Samer Haj-Ali, Tonia Ranieri, Igor Khlebnikov, Nicolas Mazur Lorraine Cipparrone
Entrepreneurship Ruben Clavell, Victoria Houang Doug Greenwood & Michelle Guile
Direct Marketing Humza Imran, Aidan Hodge John Cooper
International Marketing Neal Chauhan, Stephen Kostuk Carol Bureau
Marketing Management Shamelle Sutton, Liz May Georgia Mello
Marketing Research Hilary Brock, Farrah Viudez Stacey Sheehy
Retailing Pam Cooper, Melissa Colella Allan Linklater
Personal Selling Caitlin Vollum, Troy Zaffino Karen Booth
Integrated Marketing Communications Brad Myers, Sean Lundy Peggy Barnwell

Darrell Keezer, Sheridan alumnus to be inducted into Sheridan Business Hall of Fame 2014

April 25, 2014
Darrell Keezer Sheridan Business Hall of Fame 2014

Darrell Keezer Sheridan Business Hall of Fame 2014

Darrell Keezer, Sheridan Alumnus – Business Administration Marketing 2005 and President, Candybox Marketing is slated to be inducted into the Sheridan Faculty of Business Hall of Fame at the annual Business Academic Awards Celebration held this spring.

Darrell founded Candybox Marketing, a digital marketing agency, in 2008, at the age of 23. Built with a goal to make the web sweet, Candybox met with unprecedented success and quickly became a recognised leader in Digital Marketing Campaigns, serving a broad and influential client base across the USA and Canada.

With clients including FOX Broadcasting, Spin Master Toys, IBAO, KwikKopy and the Toronto Police, Darrell has launched hundreds of lead generation and creative social media campaigns that have been used as case studies in many industry publications. Darrell has become known as a leading Digital Marketing expert across multiple industries, helping clients make the switch from traditional advertising and reducing their marketing carbon footprint.

With a focus on implementing new initiatives that better support clients’ success, his Social Media Workshops have seen over 1000 businesses trained in the benefits of integrating social media and building customer relationships online. Darrell is a sought- after speaker and has given keynote addresses at many Marketing and Entrepreneurship events across the country, inspiring companies to embrace how their customers have changed.

Darrell has a passion for equipping the next generation of marketers and has built a young, effective team who are pushing the limits of where traditional agencies have gone. He has enjoyed numerous opportunities to interact with and influence the Sheridan student body, assisting with the direction of the Marketing program and hiring Sheridan Graduates. Married with four children, Darrell believes strongly in giving back and he prioritises serving several Not for Profits each year, assisting them to market themselves online and to effectively engage with their donors.

“Sheridan College was the starting point in my journey, and a lot of what I do now is as a result of the passion that I picked up from the faculty who mentored me. It wasn’t ever about just getting the job done, but about inspiring us to go beyond the status quo,” said Keezer.


Advertising students sell Celebrating Success, an insert to The Oakville Beaver newspaper

April 24, 2014
The class of the 2014 Professional Practices in Advertising Sales, participants of the Oakville Beaver insert, Celebrating Success.  Daniel Baird, Director of Advertising, top right.

The class of the 2014 Professional Practices in Advertising Sales, participants of the Oakville Beaver insert, Celebrating Success. Daniel Baird, Director of Advertising, top right.

Celebrating Success, an Oakville Beaver/ Metroland advertising insert focused on the success stories of this year’s graduating classes from Sheridan was again produced by Sheridan Advertising, Journalism and Photography students. For the third year in a row, Advertising Post Graduate students sold advertising for an advertising insert, titled Celebrating Success, with distribution of 10,000 copies to homes around the Oakville Campus and delivered inside the Oakville Beaver newspaper.

First place team with most in sales, Ishita Luther, Laura Gambino and Daniel Baird Director of Advertising, Oakville Beaver

First place team with highest sales, Ishita Luther and Laura Gambino with Daniel Baird.

The advertising insert Celebrating Success is centered around interesting stories of selected students ready to graduate from many of Sheridan’s program and are written by Journalism students with the photography completed by students in the Photography program.

“The Oakville Beaver/Metroland project encompasses interdisciplinary and interprofessional practices resulting in robust experiential learning for the students and it brings together students from several Sheridan programs including Sheridan’s Advertising, Journalism and Photography programs,” said course Professor Maureen Garbut.

Second place team for sales, Nicole Mendonca, and Sarah Benzinger with Daniel Baird

Second place team for sales, Nicole Mendonca, and Sarah Benzinger with Daniel Baird

This year, a co-curricular record (CCR) has been set up for the Journalism and Photography program students who participate so that they can add this experience to their CCR,  while the Advertising Students use this project experience as part of their standard program curriculum.

In the past, this student produced insert has received an honorable mention at industry awards and has won gold in Metroland’s internal awards presentation. The students gain valuable experience working with clients, industry professionals and end up with a professional piece for their own portfolio.


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